02 | Lead times and frequently asked questions Cencora targeted marketing solutions 27 Frequently asked questions How can I participate with you? If you already have a supplier number with Cencora and would like to participate in our promotions program, email us directly at [email protected]. A member of the CustomConnect promotions team will be in touch with you. I’d like more information. Where can I find it? We recommend you watch the CustomConnect overview included here and review the information in this toolkit. If you still have questions, email us directly at [email protected]. A member of the CustomConnect promotions teams will contact you. Are all of the promotions you offer included here? This resource provides the most up-to-date menu of promotional offerings – although there may be additional programs available through specialty distribution business units. We are constantly evaluating our promotion offerings to ensure we meet the needs of our manufacturing partners to fully support your brand communication goals. We always welcome the opportunity to schedule time to present our full suite of current offerings to you and/or your brand marketing teams. When are your promotion deadlines? Promotion deadlines vary depending on the campaign type with lead time (generally being between two and four weeks). Please see the lead times for campaigns page for more details. Are fees taken from contract dollars? No, promotion fees are not included in the distribution contract. Brand Rx CustomConnect promotional programs are handled separately on a fee-for-service basis through a Statement of Work or Insertion Order. Which programs reach health system customers? Most of our promotional programs reach health system customers, although this depends on how your product is distributed and the promotion tactic. We will work with you to determine targeting criteria and estimated reach in advance to help ensure your messaging reaches the right audience. Which programs reach retail pharmacies? Most of our promotional programs reach retail and independent customers, although this depends on how your product is distributed and the promotion tactic. We will work with you to determine targeting criteria and estimated reach in advance to help ensure your messaging reaches the right audience. Which programs reach physicians? Promotional programs offered through Besse Medical and Oncology Supply reach physicians. However, your product needs to be distributed through these distribution business units to take advantage of the marketing programs available to reach these physicians. Which programs are best for reaching patients? The promotional programs offered under the Branded Rx CustomConnect umbrella are designed to reach retail, specialty, health system, and physician customer accounts served by Cencora, and not patients directly. However, there are resources through the Good Neighbor Pharmacy network that reach independent pharmacy patients in different ways. Contact us at [email protected] to learn more about these opportunities. Which programs are the best and most effective? The best promotional program to support your brand product depends on your goals, timing, target audience, budget, and approved messaging. Once we understand your objectives, we will provide recommendations that best meet your requirements and will provide maximum results. If you have additional questions, please email [email protected]
